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Insights
Content Marketing
To write a blog post that ranks, pick one search question, study what already ranks, answer it better and faster than anyone else, structure...
· 4 min read
Podcasting
Start a video podcast if you want to grow on YouTube and short-form platforms, and an audio podcast if you want the lowest effort and a loya...
· 3 min read
Performance Marketing
ROAS (return on ad spend) is revenue from ads divided by what you spent on them. ₹50,000 of sales from ₹10,000 of ads is a ROAS of 5. Here i...
· 4 min read
AI
Yes, but not the way most people first try. ChatGPT and similar tools are useful for understanding issues, building research plans and summa...
· 4 min read
AI
A good prompt tells the AI who you are, what you need, who it is for, and what the answer should look like. That is most of prompting. Here...
· 4 min read
Digital Marketing
Bangalore is one of India's biggest markets for digital marketing jobs. Freshers usually start as SEO, social media, paid ads or content exe...
· 4 min read
AI
Claude is an AI assistant made by Anthropic. Professionals use it for writing, analysing long documents, research, coding and building small...
· 3 min read
AI
Doctors in India are already using AI to summarise research, draft patient education material, prepare discharge summaries, write referral l...
· 4 min read
Content Marketing
Digital marketing is the whole toolkit for promoting a business online: SEO, ads, social, email and analytics. Content marketing is one part...
· 3 min read
Podcasting
A beginner podcaster in India needs only three things to sound good: a decent microphone, headphones and a quiet room. Video podcasts add a...
· 4 min read
Performance Marketing
Start with Google Ads if people already search for what you sell. Start with Meta Ads (Facebook and Instagram) if they need to see it before...
· 4 min read
AI
You do not need coding or maths to start using AI well. Begin with one assistant such as ChatGPT or Claude, use it daily on real tasks from...
· 4 min read