Get an Advanced Certificate in Performance marketing with the best

Performance Marketing Course in Bangalore

We are rated by over 1620+ Students

Learn how to optimize campaigns across various digital platforms with ObiiNxt's Advanced Diploma in Performance Marketing, use data analytics to enhance decision-making, and effectively allocate budgets to maximize return on investment. This course is ideal for those looking to master the art of converting engagements into quantifiable outcomes, making every click count.


5 Job Interviews Assured*
Taught in English, Hindi, Kannada, Tamil and Telugu.
Live Projects from USA and Europe
Industry Recognized Certificate
120 Days
Program
Ideal for BE/BTech, BCA/MCA, B.Com, BBA/BBM, MBA graduates

Get Scholarship upto 100% *
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Testimonials

Reviews from the program participants

Hear directly from our alumni about their transformative journeys at Obiinxt. These testimonials highlight the real impact of our internships on careers and personal growth, offering you a glimpse into the success that awaits.

Program Overview

Build your Career as a Performance Marketer

Dive into our Program Overview to discover how Obiinxt propels you toward a successful tech career. Here, we detail the structured learning paths, hands-on experiences, and expert guidance that define our top-tier internships.


Data-Driven Insights
Data-Driven Insights

In the Performance Marketing program, you'll master the use of advanced analytics tools that enable you to monitor and measure the effectiveness of your marketing efforts. This focus ensures that every element of your campaigns can be optimized based on data-driven insights.

One-to-One Mentorship
One-to-One Mentorship

Each intern is paired with an experienced mentor, providing personalized guidance and feedback throughout the program. This personalized mentorship tailors the learning experience to fit the unique strengths and career goals of each intern.

Global Project Experience
Global Project Experience

Engage with projects sourced from leading companies in the USA and Europe, providing a global perspective and diverse professional exposure.This exposure broadens your understanding of international market dynamics and equips you with the skills to navigate diverse business environments effectively.

Placement Opportunities
Placement Opportunities

Complete the program with robust job prospects, supported by Obiinxt’s commitment to career readiness and extensive industry connections. Upon completion of the internship, Obiinxt ensures that graduates have access to significant career opportunities, leveraging its deep industry connections to facilitate job placements.

Networking Opportunities
Networking Opportunities

Participating in the Search Engine Specialist Internship at Obiinxt opens doors to extensive networking opportunities, allowing you to connect with seasoned professionals and leading organizations across the USA and Europe.

Credibility and Certification
Credibility and Certification

Obtain valuable certifications in various digital marketing tools and platforms, increasing your attractiveness to employers. Achieving certifications through Obiinxt's internship program showcases your verified expertise in key digital marketing platforms and tools, significantly boosting your professional profile.

Sneak Peak

Program Overview

Dive into the dynamic world of digital marketing with Obiinxt's comprehensive SEO and SEM Specialist Program.

  • Cost Models in Performance Marketing: Explore various cost models such as cost per action (CPA), cost per lead (CPL), and cost per sale (CPS), and understand how they influence marketing strategy and budgeting.
  • Role of Attribution in Performance Marketing: Discuss the importance of attribution in performance marketing, understanding how to track and credit conversions across different channels and touchpoints.
  • Ethical Considerations: Address ethical concerns in performance marketing, including transparency in data usage, respect for user privacy, and avoidance of misleading advertising practices.
  • Integration with Overall Marketing Strategy: Highlight how performance marketing fits into the broader marketing strategy, coordinating with branding, customer relationship management, and other marketing efforts.

  • Advanced Analytics Techniques: Dive into more complex analytics methodologies like cohort analysis and customer segmentation to refine targeting and improve campaign outcomes.
  • Real-Time Data Monitoring: Learn the importance of monitoring data in real-time to adjust campaigns and optimize performance based on live feedback quickly.
  • Cross-Channel Tracking: Discuss integrating tracking systems across multiple channels to provide a holistic view of the customer journey and attribution modeling.
  • Using Heatmaps and Visitor Recordings: Employ tools like heatmaps and visitor recordings to understand user behavior on websites, identifying pain points and opportunities for optimization.
  • Predictive Analytics: Introduce the basics of predictive analytics to forecast future trends based on historical data, helping to anticipate changes in consumer behavior and market conditions.

  • Campaign Structure and Management: Learn how to effectively structure your campaigns and ad groups for maximum impact and easier management.
  • Quality Score Optimization: Understand the components of Quality Score in Google Ads, including expected click-through rate, ad relevance, and landing page experience, and how to optimize them.
  • Bidding Strategies: To optimize your ad spend, explore various bidding strategies, such as cost-per-click (CPC), cost-per-acquisition (CPA), and enhanced CPC (ECPC).
  • Use of Extensions: Implement various ad extensions like site links, callouts, structured snippets, and call extensions to enhance ad visibility and increase click-through rates.
  • Localization and Geo-Targeting: Localization and geo-targeting allow advertisers to tailor ads based on the geographical location of the target audience, improving relevance and effectiveness.
  • Performance Analysis and Reporting: Develop skills in analyzing SEM performance data to continuously refine tactics, including the use of custom reports and dashboards in Google Ads and Google Analytics.

  • Creative and Visual Optimization: Discuss the importance of visual appeal in social media ads, including best practices for image and video content that capture attention and engage users.
  • A/B Testing for Ad Optimization: Emphasize the importance of A/B testing different elements of social media ads (such as headlines, images, and calls to action) to determine which variations perform best.
  • Advanced Audience Targeting: Explore advanced targeting options available on platforms like Facebook and LinkedIn, such as lookalike audiences and custom audiences, which allow for highly precise targeting based on user behavior and demographics.
  • Cross-Platform Advertising Strategies: Develop strategies for managing and synchronizing ads across multiple social media platforms to maintain a coherent marketing message and maximize reach.
  • Analytics and Measurement: Teach how to utilize platform-specific analytics tools to track ad performance, measure engagement, and analyze ROI to inform future campaign decisions.
  • Ad Compliance and Best Practices: Cover the guidelines and best practices for advertising on different social platforms, ensuring compliance and optimizing ad performance.

  • Responsive Design: Ensure emails are optimized for mobile devices, as many users access their email on smartphones and tablets.
  • Trigger-based Emails: Set up trigger-based emails that automatically send based on specific actions taken by users, such as signing up for a newsletter or abandoning a shopping cart.
  • Content Strategy for Emails: Develop a content strategy that includes a mix of promotional, informational, and transactional emails to keep the audience engaged without overwhelming them with sales pitches.
  • Testing and Optimization: Implement routine testing of email campaigns, including subject lines, email layouts, and call-to-action buttons, to improve open rates and conversions.
  • List Management and Hygiene: Maintain email list health by regularly cleaning up inactive subscribers and effectively segmenting lists to target messages.
  • Legal Compliance: Understand and comply with email marketing laws and regulations such as the CAN-SPAM Act and GDPR to ensure ethical practices in handling subscriber data.

  • Partner Selection and Management: Learn to choose the right affiliates based on niche relevance and performance potential, and explore strategies for managing affiliate relationships to maximize mutual benefits.
  • Commission Structures: Discuss different commission models such as pay-per-click, pay-per-sale, and pay-per-lead, and how to determine the most appropriate structure for your affiliate program.
  • Performance Tracking and Analytics: Implement tools and techniques to track affiliate performance accurately, including tracking codes and affiliate management software.
  • Promotional Strategies for Affiliates: Equip affiliates with effective promotional tools and strategies, such as branded content, exclusive offers, and marketing collateral to enhance their ability to sell your products.
  • Ethical Practices and Transparency: To build a reputable affiliate network, ensure ethical practices in your affiliate program, focusing on transparency, fair dealings, and compliance with marketing standards.
  • Optimization and Scaling: Learn methods to continuously optimize and scale the affiliate program to grow revenue, including periodic review and adjustment of commission structures, incentives, and affiliate support processes.

  • Heatmap Analysis: Use heatmap tools to understand how users interact with your website visually, identifying hotspots of activity that can inform layout changes.
  • Landing Page Optimization: Focus on optimizing landing pages with clear, compelling calls-to-action, minimalistic design, and targeted messaging that resonates with the intended audience.
  • Multivariate Testing: Employ multivariate testing to explore how different combinations of website elements affect conversion rates, allowing for more comprehensive optimizations.
  • Psychological Triggers: Implement psychological triggers such as urgency, scarcity, and social proof to motivate users to act, increasing conversions.
  • Accessibility and Usability: Enhance website accessibility and usability to ensure all potential customers can navigate and interact with your site effectively, regardless of ability.
  • Mobile Optimization: Prioritize mobile optimization to cater to the growing number of users accessing the web via smartphones and ensure a seamless experience for mobile users.

  • Comprehensive Tool Integration: Learn how to integrate tools like Google Ads, Meta Ads, and LinkedIn Ads to create cohesive, multi-channel marketing campaigns.
  • Automation Techniques: Explore automation features in tools like Mailchimp, HubSpot, and Zoho to streamline campaign execution and improve efficiency.
  • Advanced Analytics with SEMrush/UberSuggest: Dive deeper into keyword research, competitive analysis, and SEO optimization using SEMrush/UberSuggest to enhance the visibility and effectiveness of your campaigns.
  • Workflow Optimization with Zapier: Utilizing Zapier to automate workflows between different marketing tools reduces manual tasks and enhances campaign responsiveness.
  • Real-time Data Processing: Understand how to use these tools for real-time data processing and adjustments, ensuring your marketing strategies are agile and data-driven.
  • Custom Reporting: Create custom reports and dashboards within these tools to monitor key performance indicators, track progress against goals, and effectively present results to stakeholders.
NUMBER GAME

Some interesting facts
of our Program

1.6k

Total Professionals Trained

93%

Placement Record

254+

Live Projects

1.2K

Happy Customers
Resources

Digital Insights

Explore our curated collection of blogs, vlogs, and case studies in the Obiinxt Showcase. This section provides a wealth of insights and real-world examples that highlight the practical application of SEO and SEM strategies in various industries.